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<h2>Innovation, Nutrition, and Sustainability</h2>
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This year's Natural Products Expo West 2024 in Anaheim, CA, brought together the top innovators in the industry, showcasing a future where <a href="https://www.ingredientsonline.com/products/food-additives/flavors/">flavor</a>, sustainability, and wellness converge. <a href="https://www.ingredientsonline.com/">Ingredients Online</a> had the opportunity to engage with industry leaders and uncover trends that are driving growth in the bulk raw ingredients and natural products markets. Here are the four key takeaways from this year’s expo:
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<h2>Global Flavors and Spices: Bold, Authentic, and Expanding</h2>
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Consumers are craving authentic, global flavors like never before, and it's changing the landscape of product development. From exotic spices to unique regional blends, flavor exploration is pushing boundaries. Products like Simpli’s Peruvian Spice Salt Blend and Fly By Jing’s Chengdu Crunch have shown that bold flavors not only excite consumers but open the door to cross-cultural innovation. This trend is making international culinary traditions accessible, driving demand for <a href="https://www.ingredientsonline.com/products/botanicals.html">bulk herbs</a>, spices, and other <a href="https://www.ingredientsonline.com/ingredients/dl-malic-acid-changmao-biochemical-engineering/">flavor-enhancing raw materials</a>.
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<h2>Nutrient-Dense Foods: Wellness-Driven Products</h2>
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Consumers are increasingly looking for nutrient-packed products that enhance overall wellness. Brands are focusing on functional ingredients like <a href="https://www.ingredientsonline.com/botanicals/rhodiola-rosea-extract-3/">adaptogens</a>, <a href="https://www.ingredientsonline.com/enzymes/probiotics/">probiotics</a>, and superfoods to boost the nutritional profile of their offerings. This was evident at Expo West, where products like Wise Bar’s <a href="https://www.ingredientsonline.com/superfoods/lemon-juice-powder/">Lemon</a> <a href="https://www.ingredientsonline.com/food-commodities/ginger-root-ground/">Ginger</a> bar—packed with functional <a href="https://www.ingredientsonline.com/botanicals/organic-button-mushroom/">mushrooms</a> like cordyceps and <a href="https://www.ingredientsonline.com/ingredients/lion-s-mane-mushroom-powder-xian-herbs-valley/">lion’s mane</a>—showcased the rise of fortified, nutrient-dense snacks. Another notable product was One Bite’s Pistachio Protein Bar, featuring innovative ingredients like <a href="https://www.ingredientsonline.com/animal-derived/hydrolyzed-fish-collagen-agglomerated/">hydrolyzed fish collagen</a> and inositol. The emphasis on nutritional supplements and functional foods is a clear indicator of the growing health-conscious consumer base.
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Read Also: <a href="https://www.ingredientsonline.com/blogs/superfoods-the-superheroes-of-nutrition/">Superfoods: The Superheroes of Nutrition</a>
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<h2>Plant-Based Revolution: Mushrooms and Beyond</h2>
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The plant-based sector is still thriving, and mushrooms were a standout at this year’s expo. Mushroom-based products are expanding, not just as meat alternatives but as key ingredients in wellness. Products like MyForest Foods’ MyBacon and Konscious Foods’ Plant-Based Sushi Rolls are examples of how mushrooms, with their rich nutrient profiles, are driving the plant-based movement. As demand for sustainable plant-based options grows, so does the need for <a href="https://www.ingredientsonline.com/products/proteins/plant-proteins/">bulk plant-based ingredients</a> like <a href="https://www.ingredientsonline.com/proteins/pea-protein-isolate-80/">pea protein</a>, mushroom mycelium, and seaweed.
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Read Also: <a href="https://www.ingredientsonline.com/blogs/food-product-innovation/">Top Trends in Plant-Based Ingredients</a>
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<h2>Organic Products: The New Standard</h2>
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Organic ingredients have moved from niche to mainstream, with a growing focus on sustainable farming practices and the elimination of synthetic chemicals. Expo West 2024 solidified that organic is no longer a trend, it’s a standard. Consumers are increasingly seeking products made with organic raw materials, and manufacturers are responding by prioritizing organic certification in their sourcing strategies. This shift is crucial for businesses in the bulk ingredients sector looking to stay competitive in the ever-growing organic market.
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Read Also: <a href="https://www.ingredientsonline.com/blogs/organic-certification-faq/">Organic Certification FAQ</a>&nbsp;
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<h2>Conclusion: Embracing the Future of Natural Products</h2>
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The Natural Products Expo West 2024 was a powerful reflection of where the industry is headed—towards a future that prioritizes innovation, nutrition, and sustainability. At Ingredients Online, we’re proud to play a role in this evolution by providing a platform that connects buyers and sellers in the bulk raw ingredients industry. Whether you're sourcing for the latest trends or aiming to meet the growing demand for organic, nutrient-rich, and plant-based products, we’re here to help you stay ahead.
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Read Also: <a href="https://www.ingredientsonline.com/blogs/understanding-the-revolution-top-trends-in-food-science-and-technology/">Understanding the Revolution: Top Trends in Food Science and Technology</a>&nbsp;
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Discover the future of natural products at Expo West 2024! Get key insights shaping the industry and stay informed. Read more for a glimpse into what's ahead!

The Future of Natural Products: Key Insights from Expo West 2024

<a href="https://www.ingredientsonline.com/blogs/the-future-of-natural-products-key-insights-from-expo-west-2024/" target="_blank" rel="noopener"><img style="margin-right: 12px; float: left; margin-bottom: 30px;" src="https://gwiadmin.ingredientsonline.com/media/wysiwyg/blog/Blog_Articles/EW_Recap_Thumbnail.jpg" alt="" width="503" height="272"></a>This year's Natural Products Expo West in Anaheim, CA, was a vibrant showcase of innovation, sustainability, and flavor. As a B2B marketplace dedicated to connecting buyers and sellers of bulk and wholesale raw ingredients, we were on the lookout for emerging trends that are shaping the future of natural products. Read our post for our key insights.