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Gummy vitamins, <a href="https://www.ingredientsonline.com/products/minerals/">minerals</a>, and <a href="https://www.ingredientsonline.com/products/vitamins/">supplements</a> (VMS) were initially developed for children who had difficulties consuming <a href="https://www.ingredientsonline.com/products/proteins/protein-concentrates/">dietary supplements</a> in pill form. However, they have seen a significant surge in popularity among adults due to their visual appeal, functional diversity, and exceptional palatability.
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While some over-the-counter (OTC) pain management medications use sugar-coating to enhance <a href="https://www.ingredientsonline.com/products/food-additives/flavors/">flavor</a>, most gummy vitamins contain <a href="https://www.ingredientsonline.com/products/food-additives/sweeteners/">sweeteners</a>. This makes supplementing a daily nutrition plan feel more like a treat than a chore for millions of people.
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For manufacturers and entrepreneurs in the health-conscious <a href="https://www.ingredientsonline.com/raw-ingredients-by-application/food-and-beverage-ingredients/">food and beverage market</a>, staying ahead of these trends can help expand customer bases, diversify product catalogs or menus, and boost brand visibility.
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<h2>Gummy Vitamin Market Trends to Watch</h2>
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The <a href="https://www.businesswire.com/news/home/20210525005472/en/Global-Gummy-Vitamins-Market-2021-to-2026---Featuring-Santa-Cruz-Nutritionals-Bayer-and-Pharmavite-Among-Others---ResearchAndMarkets.com">gummy vitamin market</a> is set to continue its explosive growth. Any business owner in a sector adjacent to wellness consumables who isn't considering how gummy vitamins might fit into their operations could be missing out on significant opportunities.
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Fortunately, these trends predict a bright future for a diverse range of industries, as gummy vitamins offer abundant versatility. Here are five trends that restaurant owners, <a href="https://www.ingredientsonline.com/factories/">food and beverage</a> producers, and supplement manufacturers should keep an eye on:
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<h3>1. Global Gummy Vitamin Market Enjoying Exponential Growth</h3>
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Worldwide spending in the gummy supplement market is projected to reach <a href="https://www.candyindustry.com/articles/87915-report-gummy-vitamin-market-to-hit-417-billion-in-2025">more than $4.15 billion by 2025</a>. Considering that annual spending in 2016 was just under $2.7 billion, that's roughly 54% growth in less than 10 years! This means that any company adjacent to nutritional support should take notice.
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<h3>2. Consumers Enjoy Taking VMS in Their Preferred Format</h3>
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People are more likely to commit to a routine they find enjoyable. This remains true for adults who turn to gummy supplements, vitamins, and minerals for supporting their nutritional wellness. Gummies are easier to manage than multiple pungent pills, making them a popular choice for everything from <a href="https://www.ingredientsonline.com/raw-ingredients-by-application/cognitive-support.html">cognitive support</a> to <a href="https://www.ingredientsonline.com/raw-ingredients-by-application/joint-support.html">joint support</a>.
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3. VMS Gummies Popular with the “Most Coveted Demographic”
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While gummy VMS may have been designed for children, the adult segment has surpassed children in global market demand. The 18- to 34-year-old demographic, often referred to as “the most coveted demographic” for their buying potential, holds a significant market share. They seek enjoyable nutritional supplement routines, making gummies an ideal option.
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4. Intent and Demand without Supply is Money on the Table
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The vitamin gummy market is projected to expand at an exponential rate, with a compound annual growth rate (CAGR) of around 6 percent each year until 2029. Businesses that don't provide vitamins, minerals, and supplements in the format their customers prefer may miss out on significant opportunities.
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5. Business Owners across Diverse Industries Can Serve This Market
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Gummy vitamins represent an exceptional opportunity for entrepreneurs to expand their product offerings and brand identity. Supplement manufacturers, juice bars, smoothie shops, restaurants, coffee shops, and <a href="https://www.ingredientsonline.com/raw-ingredients-by-application/cosmetic-grade-ingredients.html">cosmetics</a> companies can all benefit from incorporating gummy vitamins into their operations.
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<h2>Delight Your Customers by Predicting Market Demands</h2>
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Regardless of your industry, adding branded gummy vitamins as point-of-purchase merchandising is a simple, cost-effective way to serve a demand while promoting brand exposure. For more ideas on how to stay ahead of global gummy supplement trends, <a href="https://www.ingredientsonline.com/contacts">reach out</a> to the <a href="https://www.ingredientsonline.com/">Ingredients Online</a> team today.

Discover emerging trends and future insights in the gummy vitamin market. Stay updated with the latest developments and opportunities in this growing industry.

Gummy Vitamin Market Trends

<a href="https://www.ingredientsonline.com/news/gummy-vitamin-market-trends-to-look-for-in-2022/" target="_blank" rel="noopener"><img style="float: left;" src="https://www.ingredientsonline.com/media/wysiwyg/blog/Blog_Articles/Header-Photo-503x272.jpg" alt=""></a>Gummy vitamins, minerals, and supplements (VMS) were originally developed for children with difficulties consuming dietary supplements in their pill form. However, they’ve enjoyed a recent surge in popularity among adults due to their visual appeal, functional diversity, and exceptional palatability. Some over-the-counter (OTC) pain management medications boast a sugar-coating to enhance flavor, but a majority of gummy vitamins contain sweeteners.&nbsp;