About ingredientsonline.com

Founded on the principles of reputable partnerships, trust, quality, value, and longevity, GWI’s goal is to become one of America’s leading distributors and suppliers of nutritional and proprietary branded ingredients. Operating from its southern California headquarters, The Ingredients Superstore prides itself on keeping over 200 products in stock and ready for immediate delivery.


Our Mission

To provide reliable, high quality, and competitively priced nutritional raw materials and other fine ingredients from world class manufacturers, with a focus on customer-valued distribution services.

Our Vision

To be a world-class organization, create value, and exceed expectations of our customers and employees through market leadership and operational excellence.


Our Principles that guide our work:

●  We conduct ourselves ethically, with integrity and honesty. 
●  We pursue service excellence to enhance the needs of every customer. 
●  We do things right the first time, every time. 
●  We support innovation and creativity that allows us to learn from our mistakes. 
●  We encourage and support individual development. 
●  We create an environment that allows us to enjoy our work and thrive. 
●  We keep our promises.

Principles that guide our relationships:

●  We conduct ourselves ethically, with integrity and honesty. 
●  We are a TEAM, supporting each other personally and professionally. 
●  We listen. 
●  We communicate openly and honestly. 
●  We resolve conflict promptly. 
●  We respect and value all ideas. We celebrate individual and team success. 
●  We keep our promises.

Our GWI Quality Policy

GWI is completely dedicated to being the leading provider of quality products and services that meet or exceed the expectations of our customers. GWI will aggressively strive to ensure customer satisfaction in all things, at all times. To that end, we have established a comprehensive quality assurance system that allows us to meet all customer requirements and government regulations.


Our quality assurance system focuses on the following key principles:

Quality performance is a responsibility and commitment to operational excellence by each and every GWI employee. It is achieved by teamwork and a process of continuous improvement. It is paramount that each employee understands and executes the intent of our Quality Policy. Suppliers are integral to the quality process, and the GWI company staff shall work closely with them to meet a customer’s requirements. Quality products and services must be delivered on time, and at the agreed upon price. Continuous improvement and training are vital to ensure that our customers receive world-class products and services. Our management systems, practices, products, and employees must be measured in terms of performance. These indicators guide us to corrective action and review of the area(s) in need.